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The campaign, “Mexeu Com o Índio, Mexeu Com o Clima” (If you mess with the indians, you are messing with the climate), launched on the Indian Day and was conceived by the actress Gloria Pires and her daughters, Cleo and Antônia. The campaign shows that the indigenous peoples are not alone in the struggle for their rights, such as the demarcation of their lands provided for in the 1988 Constitution.
Their connection with indigenous culture is a long time coming’: Gloria made her film debut in 1982 as Put’Koi, the title role of “Índia, a filha do Sol”. Already Cleo Pires was Estela Karuê from the novel “Araguaia” (2010), while Antonia released the music video “A santa máquina” at the end of last year, where she played an indian in the savannah.
The campaign emphasizes that the way of life of the more than 900 thousand Indians living in Brazil today preserve the forest and the climate. Without forest, there is no rain – and without rain there is no pasture and no plantation. The idea is that people post pictures with their faces painted on social networks and challenge their friends to do the same. In addition, a petition calling on President Michel Temer and Justice Minister Osmar Serraglio to respect indigenous rights is circulating.
Several personalities joined the campaign, such as Marcos Palmeira, Wagner Santisteban, Jorge Pontual, Fernando Torquatto, Caio Blat, Marcelo Bonfá, Dudu Bertholini, Ney Matogrosso and Felipe Catto. The campaign also had repercussions on the column by Ancelmo Gois in the newspaper “O Globo”, and the online edition of the magazine “Veja Rio”.
And in this last week of #ABRILindígena (IndigenousApril) took place in Brasilia, Free Land Encampment (ATL). More than two thousand indigenous people were gathered in the country’s capital to fight for their rights. This year ‘s ATL edition was the biggest in the history of ATL. Stay tuned to our social networks!